Description: Giants such as GE and PepsiCo are sponsoring competitions that let startups strut their stuff.
Source: Businessweek.com
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Date: 08/26/2010
Link: http://www.businessweek.com/smallbiz/content/aug2010/sb20100825_281270.htm
Questions for discussion:
- Why does this open-door approach work well for both parties?
- How is this good for customers?
- What are the benefits for the economy as a whole?
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