Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business.

Description:  Giants such as GE and PepsiCo are sponsoring competitions that let startups strut their stuff.

Source: Businessweek.com
 
Date: 08/26/2010

Link: http://www.businessweek.com/smallbiz/content/aug2010/sb20100825_281270.htm

Questions for discussion:

  • Why does this open-door approach work well for both parties?
  • How is this good for customers?
  • What are the benefits for the economy as a whole?

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