Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description:  The previous version of Apple TV was dubbed “take two.” Will the new model be known as “strike three”?

Date: 09/02/2010


Questions for discussion:

  • Do you think the Apple TV will prove to be another flop?
  • Ideally, what do you think TV viewers want from Apple?
  • How can changing consumer viewing habits be reflected in this sort of technology?

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