Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description:  Apple CEO Steve Jobs sang a familiar tune this month when he described a big selling point for his newly revamped Apple TV. The device, which connects TV sets to the Internet, will make it “really simple” for people to rent movies on demand, he said.

Date: 09/23/2010


Questions for discussion:

  • What does this article say about the changes taking place in video?
  • Do you agree with the arguments and predictions presented?
  • What would you advise Steve Jobs to do at Apple, if you were able to present your ideas?

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