Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:   Sony Corp. (6758) Chairman Howard Stringer apologized and offered U.S. users of its PlayStation Network and Qriocity online services a year of free identity-theft protection after the system was crippled by hackers.


Date: 05/06/2011


Questions for discussion:

  • Summarize the events that have led to this situation.
  • Do you think Sony’s solution will satisfy customer’s anger?
  • Could Sony have acted differently earlier to mitigate the problem?
  • Do you think this event will have broader impact on Sony and other game manufacturers?

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