Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Rovio has a blockbuster franchise just as notable for its flock of revenue streams as its wildly addictive game play.


Date: 06/03/2011


Questions for discussion:

  • Summarize the reasons for the success of this business?
  • Why has it become such a global hit?
  • What other prospects exist for this brand?

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