Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Rovio has a blockbuster franchise just as notable for its flock of revenue streams as its wildly addictive game play.

Source:  Fortune.com

Date: 06/03/2011

Link: http://tech.fortune.cnn.com/2011/06/03/25-ways-angry-birds/

Questions for discussion:

  • Summarize the reasons for the success of this business?
  • Why has it become such a global hit?
  • What other prospects exist for this brand?

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