Description: Stephen Ragsdale is no longer one of Honda Motor Co.Ã¢â‚¬â„¢s Ã¢â‚¬Å“Happy Drivers.Ã¢â‚¬Â A loyal owner for a decade, he ditched a 2009 Accord just 18 months after he bought it. The reason: He coveted his motherÃ¢â‚¬â„¢s stylish Kia Optima.
Questions for discussion:
- Summarize the key points made about competition in the auto industry.
- What are the challenges for the leaders like Honda and Toyota in comparison to those of the lesser known brands?