Description: Stephen Ragsdale is no longer one of Honda Motor Co.’s “Happy Drivers.†A loyal owner for a decade, he ditched a 2009 Accord just 18 months after he bought it. The reason: He coveted his mother’s stylish Kia Optima.
Source: Businessweek.com
Date: 06/10/2011
Questions for discussion:
- Summarize the key points made about competition in the auto industry.
- What are the challenges for the leaders like Honda and Toyota in comparison to those of the lesser known brands?
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