Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  The iPhone maker spends lavishly on all stages of the manufacturing process, giving it a huge operations advantage


Date: 11/03/2011


Questions for discussion:

  • Why does Apple have a competitive advantage in R&D over other firms?
  • How important is the scale of production to Apple’s success in R&D and production?

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