Description: The iPhone maker spends lavishly on all stages of the manufacturing process, giving it a huge operations advantage
Source: Businessweek.com
Date: 11/03/2011
Link: http://www.businessweek.com/magazine/apples-supplychain-secret-hoard-lasers-11032011.html
Questions for discussion:
- Why does Apple have a competitive advantage in R&D over other firms?
- How important is the scale of production to Apple’s success in R&D and production?
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