Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Research In Motion Ltd. (RIM-T17.08-1.73-9.20%) took a hit of nearly half-a-billion dollars on its PlayBook tablet, but it was troubling news about sales of its BlackBerry smartphones that stoked fresh worries from investors about the tech giant.


Date: 12/02/2011


Questions for discussion:

  • Summarize the highlights in this report.
  • Would you be a buyer or seller of the firm today?
  • How would you advise management to boost sales?

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