Description:Ã‚Â When people hear the term social media, their minds often wander to obvious points like Facebook, Twitter Ã¢â‚¬â€œ and possibly the Old Spice guy. But when IÃ¢â‚¬â„¢m at conferences and events, people frequently tell me that they obviously see how B2C organizations can embrace and utilize social tools, given that their targets are typically actively engaged Ã¢â‚¬â€œ but they arenÃ¢â‚¬â„¢t clear on how B2B organizations are supposed to be dealing with the opportunity. What on earth are you supposed to be saying?
Questions for discussion:
- What are the similarities and differences between B2B and B2C online marketing?
- Do you agree with this analysis?