Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  When people hear the term social media, their minds often wander to obvious points like Facebook, Twitter – and possibly the Old Spice guy. But when I’m at conferences and events, people frequently tell me that they obviously see how B2C organizations can embrace and utilize social tools, given that their targets are typically actively engaged – but they aren’t clear on how B2B organizations are supposed to be dealing with the opportunity. What on earth are you supposed to be saying?


Date: 12/12/2011


Questions for discussion:

  • What are the similarities and differences between B2B and B2C online marketing?
  • Do you agree with this analysis?

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