Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  How Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing


Date: 12/17/2011


Questions for discussion:

  • Summarize the highlights in this report.
  • What do you agree or disagree with in the analysis?

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