Social Media: The lowly petition has gone viral: Corporate titans beware

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Corporate America’s worst nightmare lives in a tiny one-bedroom apartment, loves browsing in flea markets and has a lop-eared brown and white pet rabbit named Crackers. Meet Molly Katchpole. The 22-year-old Washington, D.C. resident has recently tangled with a couple of billion-dollar corporations, and cowed them into submission without breaking a sweat.

Source:  GlobeandMail.com

Date: 01/06/2012

Link:  http://www.theglobeandmail.com/news/technology/digital-culture/social-networking/the-lowly-petition-has-gone-viral-corporate-titans-beware/article2293673/

Questions for discussion:

  • Why were these petitions successful?
  • What does the quick reversal of decisions say about the quality of the decision-making taking place in these firms?
  • How is this an example of consumerism?

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