Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  eMarketer estimates that the number of US smartphone users will rise 44% this year to over 106 million. And as these users continue to do more activities on their phones, their likelihood of exposure to mobile advertising becomes assured.


Date: 02/13/2012


Questions for discussion:

  • What does this research suggest to marketing managers, from a strategic planning point of view?
  • Do you think this phenomenon will affect overall advertising planning in the future?

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