Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: On Facebook and Twitter, a significant percentage of users get news they would not have read elsewhere

Source: eMarketer.com

Date: Jun 22, 2012

Link: http://www.emarketer.com/Article.aspx?R=1009138&ecid=a6506033675d47f881651943c21c5ed4

Questions for Discussions:

  • How is Facebook changing consumer behavior?
  • How will this affect the businesses mentioned in the report?
  • How should these businesses respond?

 

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