Marketers Up the Ante on Social Media Sponsorships

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Marketers rely most on blog posts and Twitter to reach their audience

Source: eMarketer.com

Date: July 13, 2012

Link: http://www.emarketer.com/Article.aspx?R=1009188&ecid=a6506033675d47f881651943c21c5ed4

Questions for Discussions:

  • Summarize the highlights in this report.
  • Why do you think this strategy is gaining in popularity?
  • Does it work better for certain products?

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