Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Marketers rely most on blog posts and Twitter to reach their audience


Date: July 13, 2012


Questions for Discussions:

  • Summarize the highlights in this report.
  • Why do you think this strategy is gaining in popularity?
  • Does it work better for certain products?

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