Description: Progressive Insurance tried to use twitter to calm public outrage in a controversial death case, but it only made things worse.
Source: CNNMoney.com Ã¢â‚¬â€œ video report
Date: Aug 17, 2012
Questions for Discussions:
- Summarize the legal issues in this case.
- What lessons are there for management that does not recognize the public perception of ethical business behavior?
- What should management do in the future when a similar case arises?