Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Progressive Insurance tried to use twitter to calm public outrage in a controversial death case, but it only made things worse.

Source: – video report

Date: Aug 17, 2012


Questions for Discussions:

  • Summarize the legal issues in this case.
  • What lessons are there for management that does not recognize the public perception of ethical business behavior?
  • What should management do in the future when a similar case arises?

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