Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Apple got the best of Samsung in the first of their many patent trials to go to a U.S. jury. A nine-person panel came back to the federal courtroom in San Jose, Calif., Friday afternoon, after only three days of deliberation, and announced that the Korean electronics giant had infringed six of the seven patents for Apple mobile devices that were at issue in the trial. The verdict came with a $1.05 billion price tag, less than half of what Apple was looking for, but not too shabby, all the same.

Source: Businessweek.com

Date: Aug 24, 2012

Link: http://www.businessweek.com/articles/2012-08-24/apple-gets-1-billion-from-samsung-dot-and-nothing-changes

Questions for Discussions:

  • What does this reporter say about the real meaning of the litigation activities between Apple and Samsung?
  • How do you think this process will affect the marketplace as consumers choose brands?

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