Employing Dietitians Pays Off for Supermarkets

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  Lois E. Florence recently left her doctor’s office with a diagnosis of colitis, an intestinal disorder, and a complicated set of instructions for changing her diet.

Source: NYTimes.com

Date: Aug 24, 2012

Link:  http://www.nytimes.com/2012/08/25/business/dietitians-pay-off-for-supermarkets.html?_r=1&ref=business

Questions for Discussions:

  • Explain the logic of adding the services of dietitians at supermarkets.
  • How can managers calculate the ROI from this effort?
  • What are the marketing implications for the supermarket?

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