Description:Ã‚Â Lois E. Florence recently left her doctorÃ¢â‚¬â„¢s office with a diagnosis of colitis, an intestinal disorder, and a complicated set of instructions for changing her diet.
Date: Aug 24, 2012
Questions for Discussions:
- Explain the logic of adding the services of dietitians at supermarkets.
- How can managers calculate the ROI from this effort?
- What are the marketing implications for the supermarket?