Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Simon Constable talks with Nokia’s Jyrki Rosenberg about the handset maker’s new streaming-music service, and Kelli Grant looks at the best comparison-shopping sites. Photo: Nokia. Source: Moneywatch.com – video report

Date: Sep 14, 2012

Link: http://on.wsj.com/R03ssx

Questions for Discussions:

  • Describe the Nokia strategy.
  • Do you think it will succeed, given the level of competition currently present in the market?
  • Do you think this strategy is designed to sell handsets or for some other reason?

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