Marketers Watching Google+ for SEM Impact

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Google+ doesn’t have the user base or marketer interest of Facebook or Twitter, but its connection to search results is causing marketers to closely watch the growth of the site.

Source:  eMarketer.com

Date: Sep 27, 2012

Link:  http://www.emarketer.com/Article.aspx?R=1009381&ecid=a6506033675d47f881651943c21c5ed4#tFJKY77s4DQt1J7R.99

Questions for Discussions:

  • Describe the decision-making criteria marketers use to select social media.
  • Why is Google+ behind in popular ranking by marketers?
  • How can they compete better against Facebook and Twitter?

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