Description:Ã‚Â Many consumer electronics retailers and manufacturers are struggling. A new eMarketer report, Ã¢â‚¬Å“Consumer Electronics: The Path to Purchase, Reinvented,Ã¢â‚¬Â finds that their traditional products face significant disruption from the ascent of smartphones and tablets, both of which provide a number of the functions that several different older devices once did.
Date: Oct 05, 2012
Questions for Discussions:
- What changes are taking place in the consumer electronics industry that should be noted by managers?
- How is distribution and buyer behavior changing?
- How should the retail and wholesale side of the industry respond to these trends?