Consumer Electronics Purchase Path Upended

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Many consumer electronics retailers and manufacturers are struggling. A new eMarketer report, “Consumer Electronics: The Path to Purchase, Reinvented,” finds that their traditional products face significant disruption from the ascent of smartphones and tablets, both of which provide a number of the functions that several different older devices once did.

Source:  eMarketer.com

Date: Oct 05, 2012

Link:  http://www.emarketer.com/Article.aspx?R=1009395&ecid=a6506033675d47f881651943c21c5ed4#iEfeFLAYuTdW4kT1.99

Questions for Discussions:

  • What changes are taking place in the consumer electronics industry that should be noted by managers?
  • How is distribution and buyer behavior changing?
  • How should the retail and wholesale side of the industry respond to these trends?

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