Description: CNN’s Fareed Zakaria reports that cars have gotten increasingly heavier and looks at one scientist’s design for the lighter car of the future.
Source: CNNMoney.com Ã¢â‚¬â€œ video report
Date: Oct 19, 2012
Questions for Discussions:
- What are the design implications of moving to the manufacturing of automobiles using light-weight materials?
- Do you think it would be an easy transfer for customers?
- What marketing message would you send out to buyers?