Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: CNN’s Fareed Zakaria reports that cars have gotten increasingly heavier and looks at one scientist’s design for the lighter car of the future.

Source: CNNMoney.com – video report

Date: Oct 19, 2012

Link: http://money.cnn.com/video/technology/2012/10/19/t-cars-guzzlers-diet.cnnmoney/

Questions for Discussions:

  • What are the design implications of moving to the manufacturing of automobiles using light-weight materials?
  • Do you think it would be an easy transfer for customers?
  • What marketing message would you send out to buyers?

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