Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Mobile readership offers publishers new circulation revenue sources.Media businesses have already gone through a first wave of digital transition, and in the last few years, mobile has been the next frontier. Publishers have been tasked with deciding whether to offer their content on the smaller-screen devices—and how.


Date: Jan 25, 2013


Questions for Discussions:

  • Summarize the changes taking place in the online publishing field.
  • Are you surprised by the successes to monitize online publishing?
  • Do you think management should offer online content by subscription alone in order to optimize revenues?
  • What other distribution models would you suggest to build a customer base as well as revenues?

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