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Description: In-app gets more than nine in 10 mobile RTB ad views

Source: eMarketer.com

Date: May 06, 2013

Link: http://www.emarketer.com/Article/Tablets-Grab-Nearly-Half-of-Mobile-RTB-Share-Worldwide/1009860#2IsoUu3vWKqa2J5q.99

Questions for Discussions:

  • Summarize the highlights in this report.
  • What is the message for advertisers and retailers?

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