Description: Sprint customers will now get a free Spotify trial and it’s all part of CEO Daniel Ek’s strategy of reaching ‘all of the U.S.’ while still innovating in the digital music industry.
Source: CNN.com – video report
Date: Apr 30, 2014
Questions for Discussions:
- How has partnering benefited both companies?
- Describe the direction of the music industry and the role firms like Spotify and Sprint can play.