Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: Sprint customers will now get a free Spotify trial and it’s all part of CEO Daniel Ek’s strategy of reaching ‘all of the U.S.’ while still innovating in the digital music industry.

Source: CNN.com – video report

Date: Apr 30, 2014

Link: http://money.cnn.com/video/technology/2014/04/29/t-spotify-sprint-mobile-music-industry-video-ipo-capital.cnnmoney/index.html

Questions for Discussions:

  • How has partnering benefited both companies?
  • Describe the direction of the music industry and the role firms like Spotify and Sprint can play.

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