Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: He makes millions on and off the court. But his early Mother’s Day gift? Priceless. Why sponsors are flocking to Kevin Durant.

Source: CNNMoney.com – video report

Date: May 09, 2014

Link: http://money.cnn.com/video/magazines/moneymag/2014/05/09/n-kevin-durant-turning-mvp-into-money.cnnmoney/index.html

Questions for Discussions:

  • Why is Kevin Durant able to earn as much as he does on and off the court?
  • What does this report suggest is the “road to riches” for sports celebrities?

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