Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Mobil is an Israeli company that’s developed an app that allows users to broadcast live from their smartphones.

Source: CNNMoney.com – video report

Date: May 15, 2014

Link: http://money.cnn.com/video/technology/2014/05/15/tech-mobil-app-israel-wbt.cnnmoney/index.html

Questions for Discussions:

  • How can this app enhance the marketing power provided by social media?
  • Do you think this app will open up new programming by entrepreneurs?
  • What sort of programming do you think is likely to be launched with the growth of this app?

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