Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Ecommerce traffic and sales as a result of social networks extremely low


Date: May 15, 2014


Questions for discussion:

  • What does the report say about the value of social media for ecommerce sales?
  • Why do you think the numbers are so low?
  • Does this suggest that ecommerce managers should rethink their use of social media?

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