Description: An interesting two-on-one is shaping up in the basketball sneaker game: Jay-Z and Kevin Durant vs. Nike (NKE). Durant, who is represented by Mr. Z’s Roc Nation, has given Nike until Wednesday to match a 10-year sponsorship offer from Under Armour (UA), according to ESPN. The deal is worth between $265 million and $285 million.
Date: August 22, 2014
Questions for Discussions:
- What does this article say about negotiation strategy?
- How would you represent the firm in these situations?
- How would you represent the athletes?