Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Sports tape has taken off in sales for one company after a number of top athletes started wearing it to relieve their aches and pains.

Source: Fortune.com

Date: Aug 30, 2014

Link: http://fortune.com/2014/08/30/from-the-u-s-open-to-a-target-near-you-the-business-behind-sports-tape/

Questions for Discussions:

  • Explain the sudden popularity of this product?
  • Do you think it is a fad?
  • Is there any real sense of differentiation amongst brands?

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