Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: As digital devices take an increasingly prominent place in the lives of US consumers, media use is becoming characterized not by the influence of any single device or platform, but by the simultaneous use of multiple ones.

Source: eMarketer.com

Date: Oct 06, 2014

Link: http://www.emarketer.com/Article/Second-Screening-During-TV-TimeIts-Not-What-You-Think/1011256#sthash.Tp5UVGeG.dpuf

Questions for Discussions:

  • What are the threats to the television industry?
  • Can you offer an explanation for this behavior by the audience?
  • How should management deal with this information?

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