Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: Fortune’s Andrew Nusca and Erin Griffith discuss whether buying a $4.5 million commercial spot during this year’s Super Bowl would be worth it for the company.

Source: – video report

Date: Jan 27, 2015


Questions for Discussions:

  • Should start-ups be buying Super Bowl advertising in your opinion?
  • What are the implications for managers dealing with strategic planning for rapid growth?

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