Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: “Fast Company” is releasing its annual list of the world’s most innovative companies, and this year, Warby Parker claims the number one spot.

Source: CBSNews – video report

Date: Feb 09, 2015


Questions for Discussions:

  • Why did Warby Parker management pick eyewear as an industry to enter?
  • Why does this industry lend itself to ecommerce so readily?
  • What problems might managers encounter in this particular company?
  • How important is the corporate culture to the firm’s success?

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