Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Sick of dealing with the daily traffic congestion on the road? Soon you may not have to. SkyTran’s sky taxis are making their debut.

Source: CNNMoney.com

Date: Oct 15, 2015

Link: http://money.cnn.com/2015/10/23/smallbusiness/skytran-air-taxis/index.html?iid=surge-story-summary

Questions for discussion:

  • How is this product/service better than those from existing competion?
  • Who are the target customers for this product/service?

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