Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: ‘My Code’ is a YouTube series that encourages young girls to code

Source: CNNMoney.com – video report

Date: May 07, 2016

Link: http://money.cnn.com/video/technology/2016/05/04/my-code-series-promo.cnnmoney/

Questions for Discussions:

  • What sort of programming is YouTube making easier for producers to distribute?
  • How can marketing managers make use of YouTube to promote their brands and products?
  • How would you go about marketing “MY Code”?

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