Description: Clinique’s Jane Lauder explains how YouTube beauty vloggers became the industry’s biggest influencers.
Source: Fortune.com – video report
Date: Sep 29, 2016
Link: http://for.tn/2ddbxKr
Questions for discussion:
- How are Vloggers influencing customers in the beauty products industry?
- How has Clinique taken advantage of this understanding?
- How would you advise the firm to further this communications strategy with customers?
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