Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Clinique’s Jane Lauder explains how YouTube beauty vloggers became the industry’s biggest influencers.

Source: Fortune.com – video report

Date: Sep 29, 2016

Link: http://for.tn/2ddbxKr

Questions for discussion:

  • How are Vloggers influencing customers in the beauty products industry?
  • How has Clinique taken advantage of this understanding?
  • How would you advise the firm to further this communications strategy with customers?

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