Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: To provide emergency accommodations

Source: Fortune.com – video report

Date: Oct 07, 2016

Link: http://for.tn/2d8N5K1

Questions for discussion:

  • What are the promotional and public relations benefits gained by Airbnb from this effort?
  • Do you think some people would perceive this as a non-altruistic effort to help the communities affected?

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