Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: In 2014, Jonathan Blum, a corporate lawyer in the Bay Area, rented a U-Haul truck and loaded it with three pallets of soy sauce bottles.


Date: Nov 05, 2016


Questions for Discussions:

  • Summarize the strategies followed by Jonathan Blum as they relate to developing customers awareness and adoption?
  • Is Blum a typical entrepreneur?

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