Coke’s New CEO Must Win Over a New Generation That Shuns Sugar

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: James Quincey on energy drinks, stay-at-home consumers, and the eternal quest for a better sweetener.

Source: Bloomberg.com

Date: May 11, 2017

Link: https://www.bloomberg.com/news/articles/2017-05-11/coke-s-new-ceo-must-win-over-a-new-generation-that-shuns-sugar

Questions for discussion:

  • Describe the current customer?
  • How would you approach this market?

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