Description: Apple’s iPhone is an incredible moneymaking machine. In the first three months of 2019, Apple sold $31 billion worth of iPhones. At the same time, the iPhone is becoming less important to Apple’s total sales as the smartphone industry stalls globally. Source: CNBC.com – video report Date: May 01, 2019 Link: https://www.cnbc.com/2019/04/30/apple-earnings-show-company-moving-beyond-iphone.html Questions for discussion:… Read more »
Posts Tagged: (p390)
Description: Gen Z keeps confounding Corporate America. They’ve shunned beer, they want companies to take political stands and they trust Kardashians to make their makeup choices. But perhaps the biggest surprise about this new cohort of teenagers is the most unexpected of all: They love the shopping mall. Source: Bloomberg.com Date: Apr 25, 2019 Link: https://www.bloomberg.com/news/articles/2019-04-25/are-u-s-malls-dead-not-if-gen-z-keeps-shopping-the-way-they-do?srnd=premium-canada Questions for discussion: What does… Read more »
Description: The Facebook Cambridge Analytica revelations changed the way people in the US think about online privacy. And it should come as no surprise that many have grown wary over the mishandling of personal information. Source: eMarketer.com Date: Apr 29, 2019 Link: https://www.emarketer.com/content/how-social-media-users-have-and-have-not-responded-to-privacy-concerns?ecid=NL1001 Questions for discussion: Summarize the highlights presented in this article. Do you… Read more »
Description: Niall Ferguson, a senior fellow at the Hoover Institution at Stanford University, says there are a few big things that every millennial should keep in mind when they start to earn and spend money. Source: CNBC.com – video report Date: Apr 29, 2019 Link: https://www.cnbc.com/2019/04/29/niall-ferguson-shares-financial-tips-for-successful-millennials.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Summarize what does Niall Ferguson has… Read more »
Description: Amazon disclosed on Friday that it spent $1.7 billion on video and music content in the first quarter, providing a new number that investors have previously been forced to predict. Source: CNBC.com – video report Date: Apr 26, 2019 Link: https://www.cnbc.com/2019/04/26/amazon-on-pace-to-spend-7-billion-on-video-and-music-content.html Questions for discussion: What competitive advantage does Amazon have in this marketplace? What strategy… Read more »
Description: Here it is: Six Pixels of Separation – Episode #665 – Host: Mitch Joel. Cal Newport is an Associate Professor of Computer Science at Georgetown University. In addition to researching cutting edge technology, he also writes about the impact of these innovations on society. Cal is the author of six books, including the recently published bestseller, Digital Minimalism and (a personal… Read more »
Description: What does parents’ downtime mean for marketers? Source: eMarketer.com Date: Apr 15, 2019 Link: https://www.emarketer.com/content/us-parents-get-digital-after-dark?ecid=NL1001 Questions for discussion: What does the research say about social behaviors that would interest marketing management? What are the greatest opportunities for management, according to the research?
Description: For Disney, the price is the story. Disney announced pricing for its new streaming service on Thursday, and it’s surprisingly low: $6.99 per month and $69.99 annually (or $5.83 per month). The service won’t include any advertisements. Source: CNBC.com – video report Date: Apr 12, 2019 Link: https://www.cnbc.com/2019/04/12/disneys-6point99-per-month-price-immediately-makes-it-a-value-winner.html Questions for discussion: Why is pricing so critical in… Read more »
Description: Adam Schwartz’s t-shirt company was struggling. Instead of saving it, he built something new — and better. Source: Entrepreneur.com Date: Apr 12, 2019 Link: https://www.entrepreneur.com/article/331231 Questions for discussion: What does the article say about creative thinking and business evolution? Could these businesses succeed without low-cost online advertising from companies like Google?
Description: The push for more effective ad targeting remains one of marketers’ chief priorities, evidenced by two reports released this year. Source: eMarketer.com Date: Apr 11, 2019 Link: https://www.emarketer.com/content/better-ad-targeting-remains-a-top-priority-for-marketers?ecid=NL1001 Questions for discussion: What does the research say about data gathering issues facing management? How can managers deal with the problems they face?