Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: The push for more effective ad targeting remains one of marketers’ chief priorities, evidenced by two reports released this year.

Source: eMarketer.com

Date: Apr 11, 2019

Link: https://www.emarketer.com/content/better-ad-targeting-remains-a-top-priority-for-marketers?ecid=NL1001

Questions for discussion:

  • What does the research say about data gathering issues facing management?
  • How can managers deal with the problems they face?

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