Description: In recent years, pundits have been predicting the imminent death of cable television as video on demand services use cheap prices and wide selection to convince consumers to cut the cord. Turns out the reports of cable’s demise have been greatly exaggerated, at least according to a report released today. Source: Forbes.com Date: April 08, 2015 Link: http://www.forbes.com/sites/zackomalleygreenburg/2015/04/08/cord-cutting-easier-said-than-done-according-to-report/ Questions… Read more »
Posts Tagged: (p390)
Americans Drove More Than 3 Trillion Miles Last Year
Description: (Bloomberg) — Three was a magic number for America last year. Source: Bloomberg.com Date: March 23, 2015 Link: http://www.bloomberg.com/news/articles/2015-03-23/3-million-jobs-3-gasoline-3-trillion-miles-driven-in-u-s- Questions for discussion: What does the article suggest is the consequence of lower gasoline prices? What are the positive and negative implications of these results?
The magical world of Disney’s stock
Description: Can anything stop Disney? It’s going to have an amazing year at the box office and CEO Bob Iger delighted investors with news of a Star Wars spin-off and Frozen sequel. Source: CNNMoney.com – video report Date: March 13, 2015 Link: http://money.cnn.com/video/investing/2015/03/13/disney-stock-star-wars-frozen.cnnmoney/ Questions for Discussions: What does the Disney brand mean to global audiences?… Read more »
Digital Marketers Continue Love Affair with Data
Description: Data-driven marketing spending, revenues and profits will continue to rise Source: eMarketer.com Date: March 18, 2015 Link: http://www.emarketer.com/Article/Digital-Marketers-Continue-Love-Affair-with-Data/1012229/3#sthash.L4c3Xn0A.dpuf Questions for discussion: Why is DDM growing in usage and popularity? What are the limitations of this DDM communications with customers?
Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?
Description: One of the best feelings as a marketer is when you spend time crafting the perfect message for your social accounts and then your audience actually engages with that post. Interactions like shares, comments, retweets, and favorites tell you that your messages are resonating with your fans and followers. But how you know when… Read more »
This Brooklyn rooftop supplies Whole Foods
Description: Most produce travels 1500 miles from farm to table. Gotham Greens grows, harvests and sells it crops all in one building. Source: CNNMoney.com – video report Date: March 10, 2015 Link: http://money.cnn.com/video/smallbusiness/2015/03/10/is-this-the-future-of-farming-gotham-greens.cnnmoney/ Questions for Discussions: What are the advantages and disadvantages to urban farming as illustrated in this report? Why is this method viable… Read more »
5 jobs that robots already have taken
Description: Artificial intelligence, robotics and new disruptive technology are challenging white-collar professions that previously seemed invulnerable. Source: Fortune.com Date: Feb 25, 2015 Link: http://fortune.com/2015/02/25/5-jobs-that-robots-already-are-taking/ Questions for discussion: What does this report have to say about the future design of work and the skills required? What are the consequences for management and the workforce?
Betting on the Growth of Microbreweries
Description: When the term microbrewery had scarcely entered the vocabulary, Rich Doyle saw possibilities. Almost three decades ago, he became a co-founder of the Boston-based Harpoon Brewery, which has grown into the 12th-largest craft beer maker in the country. Source: NYTimes.com Date: Feb 05, 2015 Link: http://www.nytimes.com/2015/02/05/business/smallbusiness/betting-on-the-growth-of-microbreweries.html?ref=smallbusiness&_r=0 Questions for discussion: How have most microbrewers financed… Read more »
