Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: One of the best feelings as a marketer is when you spend time crafting the perfect message for your social accounts and then your audience actually engages with that post. Interactions like shares, comments, retweets, and favorites tell you that your messages are resonating with your fans and followers. But how you know when the number of interactions you’re getting is good? And what does “good” mean, anyway?


Date: March 18, 2015


Questions for Discussions:

  • Summarize the results of the study?
  • Are you surprised?
  • Why do you think “more” is not necessarily “better”?
  • What are the implications for managers deciding budgets for social media spending?

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