Description: Half of respondents said AI can provide companionship Source: eMarketer.com Date: Nov 09, 2016 Link: https://www.emarketer.com/Article/How-Internet-Users-Benefit-Artificial-Intelligence/1014698?ecid=NL1001#sthash.nuiL4AiS.dpuf Questions for Discussions: What does this report say about how AI can be developed commercially? Create one idea of a product or service for each of the categories in the list.
Posts Tagged: (p390)
The NFL Was a Sure Thing for TV Networks. Until Now
Description: Why are football ratings down? Cord cutters. And smartphones. And the election, concussions, Kaepernick, global warming .. Source: Bloomberg.com – video report Date: Nov 03, 2016 Link: http://www.bloomberg.com/news/articles/2016-11-03/nfl-was-a-sure-thing-for-tv-networks-until-now Questions for Discussions: What are the problems facing the NFL and pro-sports in general? How would you suggest the industry address these issues?
This Is How Modern Political Advertising Works
Description: EVP of MDC Partners Michael Bassik explains Source: Fortune.com – video report Date: Nov 03, 2016 Link: http://for.tn/2eiLvm6 Questions for discussion: Why do you think digital advertising is growing in the political environment? What are the advantages and disadvantages related to using this technology over traditional media when dealing with political communications and branding?
Johnson & Johnson Is Changing the Way it Interacts With Consumers
Description: Group Worldwide Chairman Sandi Peterson explains Source: Fortune.com – video report Date: Oct 28, 2016 Link: http://for.tn/2e13UGZ Questions for Discussions: What does Sandi Peterson mean by selling the “experience” as well as the product to consumers? How is this facilitated through Internet technologies?
Email Continues to Deliver Strong ROI and Value for Marketers
Description: The email audience is growing, engaged and increasingly mobile Source: eMarketer.com Date: Sep 12, 2016 Link: https://www.emarketer.com/Article/Email-Continues-Deliver-Strong-ROI-Value-Marketers/1014461#sthash.lfVRkn75.dpuf Questions for discussion: What does this article say about email use and value as a communications tool? Why do you think email continues to perform so well?
Six Pixels of Separation – Marketing and Communications Insights – By Mitch Joel
Description: SPOS #531 – Unmistakable Creative With Srinivas Rao Source: Twistimage.com – podcast Date: Sep 07, 2016 Link: http://www.twistimage.com/podcast/mp3/SPOS_531_-_Srinivas_Rao.mp3 Questions for Discussions: What did you learn about podcasting as a communications tool for businesses? Evaluate the “quality” of this podcast – what did you like and did you not like – as an audience member.
Wells Fargo fires 5,300 for creating phony accounts
Description: Wells Fargo fired 5,300 employees for creating ghost accounts without customers knowing. Regulators allege millions of bank and credit card accounts were opened. Source: CNNMoney.com – video report Date: Sep 08, 2016 Link: http://money.cnn.com/video/news/2016/09/08/wells-fargo-fires-5300-for-creating-phony-accounts.cnnmoney/ Questions for Discussions: Why is this incident so significant for the company and the industry as a whole? Do you… Read more »
Meet the Owner of the Instagram Famous ‘Menswear Dog’
Description: She quit her job at Ralph Lauren to focus on her dog’s career Source: Fortune.com – video report Date: Sep 09, 2016 Link: http://for.tn/2bVqZKz Questions for Discussions: Explain the success of this business model. Do you think this concept could work with another animal or fashion?
CMOs Invest in Analytics to Better Assess Social Media’s Impact
Description: Spending on social marketing grows as execs seek more insights on its effectiveness Source: eMarketer.com Date: Sep 09, 2016 Link: https://www.emarketer.com/Article/CMOs-Invest-Analytics-Better-Assess-Social-Medias-Impact/1014456#sthash.5bn5DviW.dpuf Questions for discussion: How do managers use Social Media? What does the report say about management’s views on Social Media?
Technology is replacing jobs. Are you ready?
Description: WorkingNation highlights the trend of technology and globalization replacing jobs in diverse industries across the United States. Source: CNNMoney.com – video report Date: Sep 01, 2016 Link: http://money.cnn.com/video/news/economy/2016/09/01/technology-replacing-jobs-working-nation.cnnmoney/ Questions for Discussions: What does the report say about technology in the workplace? What advice is there for young workers?
