CMOs Invest in Analytics to Better Assess Social Media’s Impact

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Spending on social marketing grows as execs seek more insights on its effectiveness

Source: eMarketer.com

Date: Sep 09, 2016

Link: https://www.emarketer.com/Article/CMOs-Invest-Analytics-Better-Assess-Social-Medias-Impact/1014456#sthash.5bn5DviW.dpuf

Questions for discussion:

  • How do managers use Social Media?
  • What does the report say about management’s views on Social Media?

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