Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Group Worldwide Chairman Sandi Peterson explains

Source: – video report

Date: Oct 28, 2016


Questions for Discussions:

  • What does Sandi Peterson mean by selling the “experience” as well as the product to consumers?
  • How is this facilitated through Internet technologies?

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