Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Here’s how much Taylor Swift has raked in over the years.

Source: Fortune.com – video report

Date: Aug 25, 2017

Link: http://for.tn/2wuBMWQ

Questions for discussion:

  • Describe the Taylor Swift “brand”?
  • How else could she generate revenues?
  • How would you manage her brand as she ages?

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