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Discussion Topics for Today's Classroom

The Maker of the Infamous $400 Juicer Is Shutting Down

Posted September 3rd, 2017 by Brahm Canzer & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Juicero has run out of juice. The San Francisco-based maker of counter-top cold-press juicers said today that it is shutting down operations and suspending the sale of its presses and produce packs immediately.

Source: Fortune.com

Date: Sep 01, 2017

Link: http://fortune.com/2017/09/01/juicero-is-shutting-down/

Questions for discussion:

  • Why do you think this start-up business failed?
  • Is there a strategy that could save the company?

Tags: Business Ethics and Social Responsibility (p34) Competing in World Markets (p104) Customer-Driven Marketing (p350) Economic Challenges Facing Contemporary Business (p70) Forms of Business Ownership and Organization (p144) Human Resource Management : From Recruitment to Labor Relations (p252) Management Leadership and the Internal Organization (p216) Product and Distribution Strategies (p386) Production and Operations Management (p314) Promotion and Pricing Strategies (p426) Starting Your Own Business: The Entrepreneurship Alternative (p182) The Changing Face of Business (p2) Top Performance through Empowerment Teamwork and Communication (p284)

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