Description: Consumer holiday shopping habits have been in an ongoing state of evolution for years, but 2017 will mark a notable milestone. For the first time, more Americans will do their online holiday shopping with their phone than with any other device.
Source: CNNMoney.com – video report
Date: Nov 10, 2017
Questions for discussion:
- What does the report say about the upcoming holiday shopping period?
- How should managers be expected to respond to the information about intended shopping behaviors?