Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Consumer holiday shopping habits have been in an ongoing state of evolution for years, but 2017 will mark a notable milestone. For the first time, more Americans will do their online holiday shopping with their phone than with any other device.

Source: CNNMoney.com – video report

Date: Nov 10, 2017

Link: http://fortune.com/2017/11/10/black-friday-2017-smartphones/

Questions for discussion:

  • What does the report say about the upcoming holiday shopping period?
  • How should managers be expected to respond to the information about intended shopping behaviors?

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