Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: SAN FRANCISCO — At Rainbow Grocery, a cooperative in this city’s Mission District, one brand of water is so popular that it’s often out of stock.

Source: NYTimes.com

Date: Dec 29, 2017

Link: https://www.nytimes.com/2017/12/29/dining/raw-water-unfiltered.html?rref=collection%2Fsectioncollection%2Ftechnology&action=click&contentCollection=technology&region=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront

Questions for discussion:

  • What is driving the development of this industry?
  • How should managers establish prices for their product?
  • How can small businesses take advantage of this growth opportunity?

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