Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Discovery CEO David Zaslav told CNBC that Apple’s video streaming service “could explode” when it launches next year, because CEO Tim Cook and video head Eddy Cue have the connections they need: subscribers.

Source: CNBC.com – video report

Date: Nov 23, 2018

Link: https://www.cnbc.com/2018/11/28/tim-cooks-plans-for-apple-video-could-explode-discovery-ceo.html

Questions for discussion:

  • What distinguishes the Discovery business model from scripted television?
  • Do you think this model will succeed?
  • What sort of programming would you watch via this non-scripted streaming model?
  • Why does Apple have a competitive advantage?

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